His OOTD, LLC is a successful creative business based in New York City, which is dedicated to the creation of content related to men’s fashion, lifestyle and travel. Thanks to the constant creation of quality content, the company has been able to positively impact the lives of hundreds of people, not only in the United States but throughout the world!
The head of this profitable company is Victor Lopez, a latino man living in the US who from a very young age has been interested in fashion and in the way in which clothes can be used to express one’s personality and individuality. His OOTD, LLC was founded in 2014 and since then it has had great success and an amazing reception by the public.
“I noticed that men’s fashion was often overlooked, underrepresented or stigmatized, and I wanted to use my company to showcase the diversity and creativity of men’s fashion and to challenge stereotypes and biases about men’s fashion choices. Also, I wanted to help other men to express themselves through fashion and help them to build confidence through style”, Victor shares.
The company was created out of Victor‘s love for fashion, travel, photography and writing. In fact, part of its mission is to change the way men’s fashion is perceived and represented in today’s society.
What’s more, His OOTD, LLC manages to stand out from the crowd because it develops an unique voice and aesthetic in a competitive market. Since Victor is from the Dominican Republic, his business makes visible the Latino voices in mainstream media. The company showcases his unique cultural perspective and incorporates traditional and modern styles into its content.
“His OOTD, LLC produces high-quality and visually appealing content, making sure to use my own personal style and voice in my content, which helps to establish my own unique brand and personality. I also stay ahead of the latest trends and keep up with the newest fashion in the industry”, Victor adds.
The truth is that menswear is a highly competitive and ever-changing industry, so it’s important for the company to stay current and on top of the latest trends. His OOTD, LLC always anticipates and adapts to changes in the industry in order to maintain their relevance and appeal to their audience.
“If you’re looking to start your own business or brand, I advise you to stand out by developing a distinct and consistent aesthetic, and by finding your own unique perspective on social media. Also having consistency is key in building a following. Additionally, you should build relationships with other content creators, brands, and influencers in the industry, it can help you to gain visibility and to secure opportunities. Lastly, stay true to your personal style and perspective, and don’t be afraid to be yourself”, Victor advises.
“Besides working with new clients, ideally this year I would like to start my creative agency and to share my passion for fashion and innovation. I want to be able to provide clients with unique and effective solutions for their branding and marketing needs. Ultimately, my goal is to create a business that makes a positive impact on the industry and the community and to build a legacy that will continue to inspire and innovate for many years to come.”
To find out more about His OOTD, LLC, check out their website here.